Webstyleguide Rebrand Asset handling

Guidelines for header images

  • Format 1'920 x 1080 px
  • Resolution 72dpi
  • Size < 400 KB
Mika Musterperson Company role, location 9. Mai 2025
Lead area (quotation mark optional): The lead area is used to inftroduce/tease the page's content. It is recommended to use between 200 and 300 char. For the author image and link label to appear on the left, the Lead Area has to be filled in.
General rules

When uploading images or documents in the assets app, there are certain guidlines to follow.

Naming

Before uploading a file to the asset app, make sure to avoid special characters and blank spaces in the file name. We strongly encourage you to take either snake case (my_asset_name) or kebab case (my-asset-name).

  • Asset name is always in lowercase, max. 60 char.
  • Recommended alt text for header images: ""

File type and format

  • Maximum image width 1'600 pixel
  • Maximum image size < 400 KB (to ensure better page speed)
  • Recommended file types are: jpeg for images, svg for icons, pdf for documents

This Link is only meant for internal content editors: If you want to learn more about asset handling, you can find additional information on Confluence.

For further inquieries please contact webteam@baloise.ch.

Guidelines for author images

  • Format 500 x 500 px
  • Size <300 KB