Primary colours

The primary colour accents of the Baloise in digital space are the two blue tones (dark blue: #003399, light blue: #008AC9). Together with the generously proportioned white room, they form the basic colour-visual structure. The dark blue is used more discreetly and serves to accentuate.

Instead of a deep black, a dark grey (#444444) is used as the text colour, whereby the slightly reduced contrast ensures more pleasant legibility on screens.

Range of primary colours of the Baloise brand

Secondary colours

Secondary colours are used for context-related accentuation. Orange is used for interaction elements such as buttons and text links. The colour has a click affinity and thus strongly encourages interaction.

#FF9900 is used for the spacious use of these interaction elements, such as buttons. For the use of text links, however, the colour #FF8304 should be used for reasons of better contrast, especially on non-white backgrounds.

The red #FF3366 and green #2DB200 colour markups are mainly used in forms or quiz components and should also only be used contextually.

Range of secondary colours of the Baloise brand

Fill colours

The digital Baloise has a wide range of colour gradations for a planar use. The different colour shades serve to define individual areas of meaning and/or to store special functions or modules.

An inflationary use of grey tones should be avoided. The use of blue gradations is to be preferred.

The colour code of the background colour is #E5F3F9.

Rnage of Baloise fill colours