Fonts

Typography

In digital media, the Meta Pro house font is integrated via a web font. The text is placed flush left, ragged right. Possible deviations in special modules are permitted, but must be weighed up.

In native applications, we recommend using the fonts specified by the systems (San Francisco from iOS 9, Roboto at Android). For applications such as campaigns, the corporate font (meta) should be used.

Baloise font

Font style

In digital media, the Meta Pro house font is integrated via a web font. Text is currently displayed in two font styles:

  • Bold editing is used to graphically highlight headlines and important text passages in continuous text, teasers or enumerations.
  • For continuous text, teaser text, etc. the normal cut is to be used.

The Bold cut can also be used in uppercase letters as a label and category markup. It should be noted that the font must be somewhat locked for this via letter spacing.

Further cuts are not used so far and should only be included if absolutely necessary.

Baloise medieval numbers

Medieval numbers

The use of medieval numbers is not intended. Instead, you should use uppercase numerals.