In contrast to print media, word and figurative trade mark may be separated in digital space if required by certain formats.
It must be ensured that the user sees the sender (Baloise) when opening an application. Therefore, the logo should, if at all possible, be at least visible in the top level. In apps on the splash screen the logo should appear on the first page. In small devices, the branding may also be placed in the footer (exceptions are possible for space-critical tools).